Brunt. FCA.
Ok the post title has little to do with this post, other than the fact that they both involve liquidation (the title is a Trek reference, for the uninformed). This article shows how Boo blew US$200 million in capital: abysmal web site design, zero business fundamentals, and by flying first class and styaing in 5 star hotels where possible. Read about it here.
The next time some misguided soul suggests building a site full of bleeding-edge technology, bandwidth-hogging graphics and “Internet entertainment”, you’ll be able to respond simply: “That’s how Boo.com lost $200 million, numbskull.”
10:30pm (GMT +10.00) 
