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1
Apr 10
Thu

How your brain works when shopping at Costco

It seems that making buying decisions when shopping is more an emotional exercise than a logical one.

I’m pretty focused when it comes to shopping at Costco. I like to buy orange juice and movie vouchers from there. The last time I went, I walked out with a 4-pack of Tropicana and a pack of dried mangoes. The dude at the exit who checks receipts looked up at me and said, “Whoaaaa! Two items! It’s a miracle!!!” which struck me as a little odd, but then I looked around and realized that everyone had a full trolley. And you know those Costco trolleys are jumbo-sized trolleys.

From Kottke.

  10:31pm  •  Science & Technology  •   •  Tweet This  •  Add a comment